Image courtesy of Stuart Miles /

I hope you’ve checked off the items on Part 1 of 10 Tips for Improving Your Business Website. In this article, we’ll finish up the list which will conclude our 2-part series. So in the previous article we talked about the first 5 tips which included:

  1. Keeping your website simple
  2. Making it easy for people to reach you
  3. Showcasing your work and expertise
  4. Creating a mobile friendly website
  5. Removing dead links

In the last half of the series, I’d like to discuss ways you can improve your website from a marketing perspective. Now that I’ve covered some tips on how it should look and function, I think it’s only right to share some methods for improving your ROI.

Tip #6: Identify and Express Your USP (Unique Selling Proposition)

I’m sure that there’s something that makes your business stand out from your competitors. Your Unique Selling Proposition (USP) is the thing you want to showcase to your online visitors. Don’t be afraid to toot your own horn and tell them what you’re really great at, what makes you stand out and why they need to use your services or buy your product.

It seems like a no-brainer but many companies don’t completely know their USP. This thing has to be something in your industry that makes you special. Some examples include:

  • Free local delivery
  • Free after purchase support
  • Special warranties
  • One on one support
  • Home or office delivery or pickup

Tip #7: Get Straight to the Point

It’s great to provide prospects with information but you don’t want to overload them with it. Getting straight to the point will help keep your target audience on your website longer and could make the difference in them reaching out to you or running away.

This is also important if you have forms on your website, no wants to fill out a life application just to get access to your free offer or to ask a quick question. Keep your forms limited to the basic information you need to grow your list.

Tip #8: Create Visuals and Illustrations

People can see the big picture much easier than they can sometimes follow the writing on the wall (or on your website). Great images on your website that tell a story is a sure fire way to WOW your prospects.

Tip #9: Make Your Benefits Clear

If you want to improve the conversion rate on your website, a great place to start is by making it very clear to visitors, the benefits of taking advantage of your free or paid offer. There doesn’t need to be any mystery in how you can help them solve a specific problem or accommodate a need. Present your solution in a very clear, easy to understand format.

Tip #10: Create a Visible Call to Action

A great website gives their prospects direction. It leads them to the gold (a.k.a.your offer). Visitors that don’t click typically don’t convert and most of them don’t click because you haven’t asked them to. A visible call to action provides…

  • your visitors with direction about what to do or how to navigate through your website
  • a track-able way for you to measure the success of your website

I hope this article has put you one step closer to creating a dynamic website. If you’d like someone not biased to take a look, contact us today for a FREE website analysis. There’s absolutely no cost involved and it’s done by an actual person, this is not an automated review. Click here to get your site reviewed.

To Your Success,

Inbound Marketing Expert


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