In most situations, leads are not ready to be sold as soon as they enter the sales funnel. They have to be nurtured and given a little TLC.
Good marketers understand this so they use different tactics to ensure they are giving their leads the attention necessary to close the deal.
Here are 5 tips that marketers use to grow their sales funnel.
1. Act quickly
As soon as a potential client shows interest, the process begins. A call to action should be strategically placed on web pages so that visitors don’t have to search for ways to get more information about your product or service. A call to action should always be above the fold.
2. Send personalized emails
Marketers understand that people don’t want to be bombarded with pitches and mass emails every day. Instead they spend a little extra time and send them personalized emails. For example, if you come across some information that may be helpful for one of your leads, don’t hesitate to send it to them. Let them know that they were on your mind and how you thought this information would help them. This shows the prospect that they are not just a number in the funnel.
3. Study your target audience
By paying attention to the people that are showing interest in what you have to offer; there is a pretty good chance that you will find out that many of them have similar interests. This information can be used to keep your leads posted on certain topics, even if it’s not related to your industry. Being able to share information about different topics enhances the nurturing process.
4. Acknowledge accomplishments
During the nurturing process, you may have conversed with some of your leads via social media at some point. Chances are, you are both in the same groups or follow each other. So whenever a lead makes an announcement about something they have achieved via social media; make sure that you are acknowledging them by commenting or liking their posts.
5. Keep pumping out good content
The most powerful way to nurture a lead is to continue putting out good, relevant and helpful content. Content truly is king and it will solidify you as an expert in your industry.