Search engine optimization, often referred to as SEO tends to be a hot point with most business owners. Everyone wants to be number one. Needless to say everyone can’t be number 1; somebody has to be 2, 3 and 4. Here are some key points that will help you get a better search engine ranking.

Tip #1- Purchasing a Domain

Before deciding on your url or domain name (the link used to pull up your website), you need to have a clear understanding of what keywords buyers are using to search for services or products like yours. Google has a great tool that will allow you to do keyword searches. You want to choose a domain name with at least one of your keywords if possible.

Tip #2- Naming Your Page Title

Once you have purchased your domain name and you’re ready to build your site, make sure the title of each of your pages has some of your keywords listed. It’s recommended that your keywords are placed strategically at the beginning of your page title.

Tip #3 – Add a Blog

Adding a blog to your website (if you’re a consistent blogger) will ensure that there is always new and fresh content on your website. Search engines love fresh content.

Tip # 4- Be Unique

Search engines look for content that is relevant but new. They love finding information that can’t be obtained anywhere else. Add some originality when creating your website.

Tip #5 – Create a Separate Web Page for Each Keyword

One of the best ways for you to increase your website ranking is to create a page for each of your targeted keywords or phrases.  It’s important to create a separate page for each product and service offered.  This makes is easier for prospects to find you because if you’ve used your keywords correctly when they search it should bring them to the page that interests them.

If you’ve done everything listed in our tips above and still need help  with your ranking, contact an Apex representative today at 866-874-3647 or visit us online at . We’d love to help; our free consultations provide you with tons of free information and solutions for taking your company website to the next level.

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Inbound Marketing Cheat Sheet
Learn How to Make Your Prospects Come to You

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