Where has 2016 gone? Thanksgiving is in our rear view mirrors and Christmas is right around the corner. For some people this means slowing down on work and getting ready to enjoy the holidays and entertaining family. For business owner, it means that and so much more.
Some entrepreneurs find themselves burned out and exhausted by the time the New Year comes around; news flash, that doesn’t have to be the case. By outsourcing some of your marketing efforts and design projects you’ll save countless hours and energy this holiday season.
Here are 7 ways Apex can help with your holiday marketing.
1. Updates/Changes to Your Website
The holidays are the perfect time to make changes to your website. You want your viewers to know that your site is active and not just stagnant throughout the year. By making simple changes it will encourage readers to stay on your site longer, be more engaged in the content and even be more willing to share the information.
Coming up with the right concept and making the changes can be time consuming and take you away from revenue generating tasks. Don’t prolong the process of changing your site because the holidays are here and they will be gone in a flash.
2. Update Social Media Accounts
Once you’ve made the decision to tweak your website to show how festive you are, you should also consider making similar changes to you social media accounts. Many social media accounts allow users to customize their profiles and your designer can make changes that will resemble the changes you’ve made to your webpage.
3. Marketing/Social Media Campaign for the Upcoming Year
The new look of your website and social media platforms are going to pique the interest of your readers. This is the perfect time to launch a new marketing campaign. Whether you’re promoting a project or service the holidays are ideal for presenting new offers.
4. Building a Prospect List
If you’re going to promote a new product or service during the holidays or the first of the year you’re going to have to have a good list of prospects. Creating a list that produces quality leads can be time consuming and interfere with revenue generating tasks.
5. Finding Networking Events
Even though we live in a day and age where people are all about inbound marketing, nothing beats good old fashion networking. During the holidays there will be a number of parties and events where potential clients will be in attendance. The only problem is that trying to find which parties will be best for you and where people that fit into your buyer persona are attending may be hard. That’s why it’s a good idea to allow someone to help you find the best networking events/parties for you to attend during the holidays.
6. Sending Holiday Cards
There is no better way to show your clients that you appreciate their business than by sending them an unexpected gift, like a holiday card. However, depending on the number of clients you have, the hassle of finding the right card, packaging and mailing the cards can be long drawn out process. It’s easy to see how some entrepreneurs forget to mail out the cards or simply don’t have time to do so.
7. Designing Print Material
Some business owners don’t like to just send out generic e-cards during the holidays. Some of them like to have original cards that they have either designed themselves or had a hand in helping their designer come up with. Along with holiday cards, the New Year is also a time when many business owners decide to give a new/fresh look to their business cards.
The holidays are a stressful time for all of us. As we tweak our websites, create promotional material and try to show our clients how much we appreciate their business, we still have to take care of our number one priority during the holidays, family.
The holidays are for family and friends, the last thing we want to do is spend the entire holiday season working and miss out on the ones that matter to us most. Allow Apex Virtual Solutions to help you with all of your holiday projects this season so you can spend more time with your love ones.
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