As a business owner, it’s not always a wise decision to put all of your eggs in one basket. It’s important to have several different components in your marketing strategy. New businesses that I talk to often feel like it’s better to focus on one area of marketing and invest all of their dollars and time into that single idea. This is never the right move. If you only have one marketing focus and it fails, you might be closing your doors. Here are some free marketing tips that you can easily add to your marketing mix.
Public speaking is a great way to gain the trust of your target audience. Reach out to your local community and offer a free presentation. Depending on your services, you can reach out to Meetup Groups, schools, churches, business organizations, mommy groups, etc. This is a great way to get the attention of a captured audience. At the end of your presentation, be sure to provide brochures, business cards and other marketing materials.
Attend a free event. You’re not required to make any type of financial investment, the only thing you’re sacrificing is a little bit of your time. I know time is money, but the goal here is to connect with potential clients, so in the long run, it could pay off. When selecting your event, make sure you stick to events that will attract your ideal clients.
Be present in forums and on blogs. This is a fantastic way to share your expertise and build trust. The key to attracting business using this method is be consistent and provide information of high value.
Develop a social media presence. There’s no doubt that social media captures more visits than any other website today.You have to figure out where your audience is hanging out online and meet them there. Stay active and be sure to leave comments and make connections.
Guest blog. This is a great way to take advantage of the traffic from another website that shares your target audience. Writing an informative article is sure to raise eyebrows and grab the attention of people that need what you offer.
Volunteer in your community. Everyone likes a cheerful giver. Donating your time is not only good for your community, it also shines the light on your business. People love to support companies that give back.
Post case studies on your websites. The case studies on your website should clearly explain how your product or service has solved a problem for your clients. Including a quote from your client will give it an extra boost. Case studies are a great way to help prospects really get a grasp on the actual solutions you provide.
Partner with companies that share your target audience. For example, if you are a SAT or ACT tutor, reach out to subject tutors (i.e. Chemistry tutors, Math tutors, etc.) because it’s very likely that although you offer different services, you share the same target audience.
Flyer distribution. If your target audience is the general consumer, flyer distribution may be a great option for you.
As with every article I write, my hope is that you’ve found this helpful. Feel free to leave your comments and questions below.
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