The importance of articles in today’s online marketing efforts is immeasurable. Articles strongly influence the success and the amount of traffic directed to your website.  They become a key player in making a site work and earn revenue.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search page results. The higher a site ranks the bigger slice of the traffic flow pie the site gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; to be successful; there are certain guidelines that must be followed. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others.

Here are some tips to assist you in writing your articles. Below is a list of four things all articles must have to be successful and to create a site overflowing with traffic.

Keywords and Keyword Phrases

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but other that may actually be looking for something specific. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Florida Virtual Assistant, Atlanta Small Business Coach, Online Marketing Specialist, etc). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain a Virtual Assistant site, your articles should be about Virtual Assistant services, your target market’s industry and other topics geared towards perspective clients.  There are many tools on the internet that provide services in helping a website owner out determine what keywords and keyword phrases are mostly sought out.  Some of my favorite tools include: https://freekeywords.wordtracker.com/, http://www.wordtracker.com/ and http://www.goodkeywords.com/. You can use these tools to determine what keywords to use and write about.

Keyword Density

Once you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as get you banned from search engines. A low number may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just stuff an article with keywords. The article must also be regarded as good reading material. Articles must be able to entertain people as well as provide good information and help them fulfill a particular need. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you, eventually they will be able to trust you and your products or services.

Linking Articles

One other important thing to remember; if you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after the articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

If you’d like to use this article you have our blessings as long as you add the following credits.

Apex Virtual Solutions is an Atlanta, Georgia based virtual assistant firm that provides a host of services for small businesses and solopreneurs. For more information on our company or to subscribe to our newsletter for more great small business resources click here: http://www.apexassisting.com.

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