You’ve finally decided to act on that idea you’ve been mulling over for months, and started your own start-up. Maybe you’re still in your best friends’ garage, or maybe you’ve moved on, and you’ve bought your own office space, or factory, or manufacturing company. Whatever it is, your idea is new, solid and out there to change things. And you know it.

But in spite of all the energy you’ve thrown into this new company, it just isn’t getting the sort of coverage you hoped for, even after you spent a lot of time – and money – building an awesome website, and putting your name and face on every social media source out there. From Facebook and Instagram to Twitter, LinkedIn and Google Plus, you’ve got it all and you’re ready to go.

You need to figure out how to amplify your social media content, meaning, you need to figure out what you should be doing to get more followers. The question might actually not be what you should be doing, but rather, what you’re doing wrong.

Social media is certainly the ‘new age’ of marketing, but that also makes it more tricky. You not only have to compete with all other forms of social media for attention, but you have to compete with thousands of other companies, all vying for the same targeted audiences. And some of them are paying to be heard. You don’t necessarily have to do this, (although paid advertising is perhaps worth considering) but you do need to have a clear social media strategy in place before you start advertising. You are going to want to know who you are trying to target and then come up with a clear plan on how you’re going to do it. Here are some important tips to keep in mind:

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