According to Hubspot, businesses that use at least 15 landing pages have seen a 55% increase in their leads and MarketingSherpa’s Landing Page Optimization Benchmark Report says that the layout plays a huge factor in a website’s performance. Before you create your next landing page, here are 8 tips you need to consider.
Tip #1: The Main Headline
When prospects visit your landing page, you want to instantly grab their attention. Your main headline needs to give prospects a quick snapshot of what your page is all about. I recommend putting the problem you solve here. What is your solution?
Tip #2: Secondary Headlines
People in general tend to be a little lazy when it comes to reading, so you want your secondary headlines to be very straight forward in letting visitors know what the content beneath each secondary headline is all about. Instead of using cool verbiage, stick to the point. Make it easy for them to skim through your content very quickly.
Tip #3: Strong Call to Actions
Create call to actions (highlight them with bold button colors and stand-out font). Guide your prospects in the direction you’d like them to travel whether it’s joining your email list, downloading your free offer, making a purchase or contacting you for additional information.
Tip #4: Video or Descriptive Images
Having a video or descriptive images is a great way to stop your prospects in their tracks, too much content can scare people away, but video and images are a great way to break things up and keep it interesting.
Tip #5: Benefits
Why should anyone listen to what you’re saying? How is it going to benefit them? You want to be sure to include the why in your offer so that prospects know that they don’t need to look any further and that you have exactly what they need.
Tip #6: Opt-In Form
What’s the point in sending people to your landing page if you’re not going to capture their information? Your opt-in form needs to request as little information as possible (maybe just a first name and an email address). Create an offer that your prospects just can’t resist and watch the leads come pouring in.
Tip #7: Social Media Integration
Make it easy for visitors to share your information with their friends, family and colleagues by adding one-click social media sharing buttons. The more the word is spread, the more leads your page will generate.
Tip #8: Testimonials
There’s nothing better than having proof that your product or service does exactly what you say it does! Customer reviews or testimonials are a great way to build credibility.
As always, I hope you have found this article helpful. Are you ready to start attracting leads with a dynamic landing page? Contact us today for a free consultation at 866-874-3647. If there’s a tip or comment you’d like to add, please submit your comment using the form below.
To Your Success,