Get ready to do more with Twitter. It appears that Twitter has been trying to come up with new ways to make their platform more appealing to their users. We’ve all come accustomed to the 140 character rule; the number goes hand in hand with the social media giant.
The company considered changing the 140 character count to 10,000 but decided against it and I for one am glad they didn’t. The thing about Twitter is that it’s quick and right to the point whereas some of the other platforms allow people to write short stories that can be overwhelming, well at least in my opinion.
Since we only have 140 characters people have come up creative ways to squeeze everything they need to say within these parameters. We’ve seen words shortened or abbreviated in a nontraditional fashion and even the ability to speak through emojis. I love this new form of communicating; it’s fun and it’s constantly evolving.
The thing that Twitter has decided to settle on is not allowing pictures, videos or polls to count against the 140 count character limit, which I think is a genius move. This will encourage people to share even more media and we all know that Twitter lovers really enjoy media. HubSpot did a study and they found that images on Twitter received 18% more clicks and were retweeted 150% more often.
It’s not surprising that the Twitter changes are focused around video, so look forward to hearing more about Twitter/Periscope deals in the near future. In case you didn’t know, Twitter bought Periscope for a ton of money. I’m not exactly sure how much the amount was but the rumors I heard were around the$100 million range.
They have already gotten the ball rolling with this acquisition. Twitter has teamed up with the NFL and agreed to pay $10 million to them for the rights to stream 10 Thursday night football games this upcoming season. This is going to be big for NFL fans that don’t have the NFL Network. As long as they have a strong internet connection they can see the game and not have to miss out on anything.
Different platforms are popping up every day so Jack Dorsey @jack and crew are doing what they need to do to stay at the top of the social media chain. It’s going to be exciting to see what else Twitter has in store for us in the future.