New Facebook PolicyFacebook has made a few changes with business owners in mind.  Facebook’s Pages Terms has been updated so that businesses of all sizes can create and administer promotions.  Previously, promotions had to be administered through third-party apps.  Now they can be done on the timelines as well.  Some examples listed by Facebook are:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

A Facebook spokesperson commented about the new rules in an email saying:

This capability makes it even easier for smaller businesses to help build awareness for a new product, promote the opening of a new location, sell inventory, or advance other business objectives. Say, for instance, a local pizza parlor wants to give away free pizza for a month to the 100th person to like their post. Now the business can do this right on their Page (and increase awareness of the post via Promoted Posts) without needing to work with a third-party to build an app.  (According to http://www.insidefacebook.com)

Facebook is also cracking down on tagging.  Facebook’s Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content or promotions that they are not actually depicted in.   Some examples listed by Facebook are:

  •  It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

These changes will make Facebook more enticing for business owners to promote their products and services by becoming more user-friendly.  Even businesses with limited budgets will be able to take advantage of the promotional features and utilize Facebook as an integral part of their marketing efforts.

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Building a Brand on Social Media
A Beginner's Guide to Social Media for Business

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