SlideShare is a great way for businesses to exercise inbound marketing. Sharing great content with your target audience is ideal for bringing leads to your organization that see the value in the services or products you offer. Keep reading for some tips on how to use SlideShare for business.
Who Says New is Better
While the goal of inbound marketing is content creation, it is okay to refurbish old presentations, webinars, ebooks, pdf files, etc. as long as the information is still relevant.
Tags, Tags, Tags
SlideShare has a tag feature that allows you to add keywords that are relevant to the content you’re sharing. This is a great way to optimize your content so that your presentation can be seen by people looking for information like what you’ve uploaded.
It’s All About the Click
SlideShare supports clickable URLs. This is great fro directing people to your website. Add a clickable call to action at the end of your dock. This will help you drive traffic to your website and attract qualified leads.
SlideShare has a really cool embedding feature. you can use this feature to embed presentations into your website or landing pages. This is a nice way to make your promotion or event stand out from competitor sites.
Visuals Increase Profits
PowerPoint presentations should never be primarily text. Presentations are created to compliment the speaker and should be visually appealing to your audience. Presentations that get good reviews on SlideShare typically have one large visual metaphor (image) per slide. This visual is accompanied by 1 to 3 sentences that relate to the image.
Get to the Point
Your uploads should be informative and straight to the point. Avoid filling your presentation with a lot of useless fluff that is only there for the sake of quantity. Quality is always a better method for seeing ROI.
Are you currently using SlideShare? Has it been working for you? I’d love to get your feedback.