social media marketingSocial media plays a huge role in online brand building. In order for this strategy to be effective, it’s important to keep your profiles up to date. Here is a checklist of things you can do to get the most out of each of your profiles.

  • Active Links – Check to make sure all of your profile links are still active and accurate.
  • Check to ensure that all of your social media links are consistent with your website. For example: www.abc.com, www.twitter.com/abc, www.facebook.com/abc
  • Does your profile description tell prospects who you are and what you do? If not it’s time to make a change.
  • Current contact information
  • Current profile picture
  • Unfriend or disconnect with followers/connections that have inactive profiles
  • Ensure that your branding reflects that of your website
  • Delete spam
  • Update any passwords that might have been given to people or companies that you are no longer partnered with
  • Create or fine-tune social media marketing strategy
  • Clean up app permissions

Facebook Specific Recommendations

  • Update or add a cover page image
  • Update your avatar
  • Delete spam
  • Take advantage of buttons and apps
  • Update your about section
  • Check to ensure that you haven’t been tagged to any spam or inappropriate messages

Twitter Specific Recommendations

  • Delete spam
  • Refresh your lists
  • Un-follow people or companies with inactive profiles
  • Update or add a header image
  • Update your profile avatar
  • Update your background

Google Plus Specific Recommendations

  • Update or add cover image
  • Set up Google authorship
  • Check to see who has added you to their circle and reciprocate, this is a great way to build stronger relations via Google+

LinkedIn Specific Recommendations

  • Update your profile avatar
  • Update or add a company page
  • Tumblr Specific Recommendations
  • Ensure that branding is consistent with website
  • Add or update profile description
  • Add or update profile avatar
  • Review followers

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Need Help?

Sometimes there’s just not enough time in the day to get everything done. Do you need help cleaning up or managing your social media account? Contact us today for a free consultation. Need more information, click here to review our social media services.

To Your Success,

Inbound Marketing Expert

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