What is social networking?  Many people are not clear about what social networking entails.  This may be due to the fact that they may have heard the term used differently years ago.  Well social networking is simply the grouping of individuals into a particular group.

In years past, this definition may have pertained to a group of people meeting face to face.  Today social networking takes on a whole new meaning, thanks to the internet.  The internet has made social networking extremely popular.   Social networks are now the 4th most popular online activity; just ahead of email.   It has brought singles together, reunited friends and changed the way people do business.

Sites such as LinkedIn, Facebook, and Twitter (just to name a few) are hot topics for professionals.  They are finding out that social networking is beneficial in every industry.  Studies have shown that online networking can be extremely helpful with marketing products, finding manufacturers, and even hiring employees.

Sites such as LinkedIn are tailored towards business professionals.  LinkedIn was founded in 2002 and launched in 2003.  The site now has over 50 million registered users spanning over 200 countries and territories worldwide.

Facebook currently has 150 million active users and about half of them use the site on a daily basis.  Facebook is used in more than 35 different languages and 170 countries and territories.  Facebook is proving that it is not just for young people.  The number of Americans users over the age of 35 has doubled in recent months.  Women seem to be leading the way.  Women 55 and older are the fastest growing in that group.  Currently there are more members between the ages of 45 and 65 than there are 13 to 17 year olds.

Twitter is slowly becoming one of the most popular networking sites, reaching 4.1 million monthly users.  Twitter seems to attract more educated users and more female users as well.  Studies have also shown that Twitter users are more technologically advanced than those on any other site.

Social networking is vital for business professionals.  Networking sites give business professionals access to clients/customers all over the world.  There are many networking sites to choose from.  The great thing about social networking is that individuals can belong to as many sites as they choose. Where am I going with this? Every business, large or small, is able market globally for FREE.  There are no limitations when it comes to social networking.

written by: Gminski Stubbs

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