Let me start by saying that I think Hubspot is an awesome company and I think that their blog is the go to source for all things inbound marketing. It’s easy to lose track of time soaking up all the wonderful content they provide on a daily basis.
After reading some of their blogs and surfing through the rest of their site, it’s easy to see why so many business owners are gravitating towards Hubspot and wanting to use them to help grow their businesses. But I must warn you, Hubspot is a premium service and if you don’t have the list or revenue to justify such a hefty investment you should probably just stick to reading their blogs.
Like anything else, there are pros and cons to using Hubspot even if you have the budget. The question you have to ask yourself is if it’s worth it for you and your company.
The thing that makes Hubspot so enticing to most business owners is that it allows you to manage everything in one spot, and when I say everything, I mean everything. You can manage your website, landing pages, blog, leads, customers, social media, email marketing and your analytics all in one place. This makes life so much easier as your company grows and you have to deal with a larger client base.
For business owners that aren’t tech savvy, Hubspot makes it easier for you to makes changes to your site without having to hire help. There is no need to learn how to code, everything is user friendly.
Even though Hubspot does have a $200/month option it is very limited. You’ll only get:
- 100 Contacts
- 3 Users
- Blogging & Landing Pages
- Social Inbox
The next option goes up to $800/month but even at that price it’s still limited. You’ll get:
- 1,000 Contacts
- Unlimited Users
- CRM Integration
- Marketing Automation
To have total access to what Hubspots offers you have to really dig deep into the bank account and be willing to fork out $2,400/month. However at that price point you’ll get everything in the $800 package plus:
- 10,000 Records
- A/B Testing
- Custom Events
- Advanced Reporting
If you’re a new business owner and you’re still trying to figure things out, I don’t recommend Hubspot for you at all. There are other options out there that can help you with your marketing needs that are a whole lot cheaper and some are free. It will take a little more work but as your business grows you may want to revisit the idea of using Hubspot in the future.
If you have the list and the income to pay for Hubspot, I say why not. Yes it’s a little on the expensive side but it will quickly pay for itself. The time and energy you’ll save by being able to manage everything in one place is priceless. One pro that wasn’t mentioned earlier is that you’ll also be able to create campaigns and lists based on personas. This will help your marketing efforts tremendously because you’ll spend less time sending generic information to your entire list. Instead you’ll be able to pinpoint what your contacts like, how they like it and market to them accordingly.
Need help with Hubspot? You guessed it, give us a call today at 866-874-3647.
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