Videos should absolutely be a part of your content marketing strategy. There are lots of ways you can use video to promote your business; a few examples include product demonstrations, customer testimonials or even training videos. Creative and professional videos are a proven way of capturing the attention of your target audience.
What should your promotional video include?
Your promotional video is the perfect way to introduce your brand to the world. According to a study done in 2013, 67% of consumers watch videos online. With a number this high, creating a video for your business really isn’t an option anymore. Here are a few tips that will help you create a killer promotional video for your business.