The emergence of inbound marketing has made marketers and business owners realize the importance of content and actually drawing customers and clients in versus nagging them with traditional marketing. Inbound marketing has caught on like a wildfire and the abundance of free content is mind-boggling. All of this is great and it’s working for many people but most of the content is getting lost in what I like to call the content jungle.
It can be extremely frustrating when you pour your heart and soul into a blog or article and no one reads it. As you continue to write and create content, you begin to feel that your return on investment is way off, so what should you do?
1. Keep Plugging Away
Well as the old saying goes, Rome wasn’t built in a day. So the main thing to remember is to keep scratching and clawing away (wow that rhymed, lol). Think about it like this, there are some musicians that create three or four albums before they get the recognition they feel they deserve. Once they actually start getting recognized, many of their fans and followers will go back and check out their previous work. So now their older work; that was getting ignored before, can actually catapult them and make people appreciate them even more.
2. Mix It Up
Even though content is the main ingredient for inbound marketing, you should find ways to mix up your delivery. The cool thing about marketing is that there are so many ways to get your message out, whether it’s blogs, articles, case studies, infographics, podcasting, etc. Like my granddad used to say, “There’s more than one way to skin a cat”. So don’t be afraid to mix up your delivery.
3. Only the Strong Will Survive
Piggybacking on plugging away, understand that most bloggers and writers are here today and gone tomorrow. The fact that inbound marketing isn’t instant gratification is very unattractive to most people.
Succeeding in inbound marketing is much like going to the gym. Anytime we finish a strong workout, we look at our bodies in the mirror as if there is going to be some drastic change. Deep down we know that it’s going to take many sessions before we start seeing changes but we have to look anyway. The strong and determined people will stick to the workouts, but just like with content marketing, many will begin to slack off and make fewer visits to the gym, or in the case of inbound marketing, create less content.
The goal for the gym and inbound marketing strategies should be the same; hard work and consistency. There is nothing wrong with regularly checking your results; it’s actually encouraged, but understand that only the strong will survive.
I hope that you enjoyed this blog. I’d love to hear your feedback so leave a comment below.