This topic has been one that’s been requested a lot. I’ve been putting it off because it requires a certain level of finesse. I wanted to make sure that I could write a response that wasn’t biased (I’m a designer, if you didn’t know already, lol). I needed to be able to write from the perspective of the client and the designer.

The quick and easy answer is that most designers get paid by the project and not by the hour so spending 40 hours on a $599 project averages out to less than $15 an hour. Want more insight on what really goes on in the mind of a website designer? Are you curious to know why it’s unfair for you to ask for unlimited website edits? I’m gonna lay it all out for you so keep reading! Oh, just thought I’d also mention that this generally holds true for graphic designers as well.

What the client thinks…

We all want the most bang for our buck (including myself) and so it can be a bit frustrating when we hear that a designer is limiting the amount of revisions on a project that we’re paying our hard earned coins on.

Before writing this article, I actually surveyed a group of business owners and here are some of their thoughts when it comes to designers:

  • I’m doing them a favor by letting them work on my project, a few dollars is more than they would have had
  • Anyone can build my website, heck my friend’s high school son creates websites in his bedroom
  • I may not have a huge budget but I know a lot of people and can send referrals
  • I have a small budget and because I am going to be big one day, the designer I choose will reap benefits later down the road when everyone knows that they are my designer
  • You will get blessed for doing a good deed for someone with little to no design budget

The real truth is that designing is a legitimate skill and unfortunately it doesn’t get the respect it truly deserves. Sometimes I think business owners go into the working relationship, treating the designer or design team like some admin team (no disrespect to the admins out there because you definitely contribute to companies in a BIG way). It’s important to understand that if you hired an onsite designer and an office manager, their salaries would be very different.

Why it’s not fair to the website or graphic designer?

I think that as a whole the design community is always getting the short end of the stick. Just like any other industry, there are levels to this thing. Not every designer brings the same amount of knowledge and experience to the table. I know that at the end of the day, a client has to stick within their budget but it’ definitely not okay to bash a designer in the process. In most cases, you get what you pay for; if not now, later.  Would you go to Macy’s, Whole Foods or Neiman Marcus and try to negotiate pricing? Do you allow your clients to haggle?

Premium vs. Inexpensive

There is so much more to having a website than throwing up a few pictures and adding some content. An experienced designer looks deeper than on the surface. An experienced designer wears several hats during the project like researcher, content editor, marketing strategist and graphic designer. Opting for a less expensive provider, may actually end up costing you more money in the long haul. You want a website that can grow with your business while supporting your current needs. Regardless of the route you choose, do your research and make sure that you’re 100% comfortable with your choice.

I hope this has been helpful and given you new insight from the designer’s perspective. If you have something to add, please use the comment box below. If you’re looking for support with your next website design project or maybe help with other software, give us a call today at 866-874-3647.

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