Why Should I Hire a Website Designer?

Why Should I Hire a Website Designer
Image Credit: House TV Show

In December 2012, the total number of websites calculated was 633,000,000. That’s a lot of freakin websites! Building a website has become super easy even for the non-technical person with software like WordPress, Joomla, Wix and so on. You would think that this would make it hard for website design teams to find work, but most people don’t understand that having a great website is more than finding a pretty template that allows you to plug-in all of your information.

It’s similar to people that diagnose themselves instead of consulting with a doctor. Sure you can go to WebMD and find some possible answers that will maybe give you an idea of what’s wrong with you, but it’s not a guarantee that you’ll be right. Do you really want to take chances when it comes to your health? Most of us don’t want to risk it being something more serious. You want to speak to someone that specializes in the medical field because this is what they practice every single day.

Guess what? The designing of your website should be taken just as serious. Serious business owners understand that there are tons of components and factors that go into the designing of a great website. Website designers are practicing and studying their craft every day. There are so many things that you probably hadn’t thought of like:

  • Selecting colors based on your target audience and services instead of picking colors based on your personal preference
  • Having a good image to content ratio
  • Making your website user friendly
  • Creating a layout that is a good fit for your niche and not just finding a theme or template that is similar to a website that you really liked online

Questions to ask when trying to find the right website designer?

Here are a few questions to help you get started in choosing the right website designer or design team for your website project.

  • Have you ever built a website for a company in my industry? If you’re not sure where to start, finding a designer that has created websites for other businesses in your industry may be a better fit for you because they have a great idea of what you will need to include in your website. If you already have a vision and clear message, this questions won’t matter as much.
  • What are your rates? This is important because you don’t want to fall in love with something you can’t afford. Discussing your budget upfront will save you and the designer time.
  • Do you have any SEO or marketing experience? Creating a great website is not just about the layout, hiring a team that has marketing and SEO experience will be helpful if your goal is to attract targeted leads and build brand recognition.
  • Do you offer training? While you may never have a need or desire to update your website, because it’s yours, you should at the very least be able to make simple changes.
  • What is your turnaround time? Choose a company or designer that can meet your timeline.
  • How many drafts do I receive? It’s important to know how many times you can request changes before you’re charged additional fees.
  • If I select you, what type of information will I need to provide in order for you to complete my project? You need to know what information you have to produce in order for your website to be completed. For example, will the designer do the keyword research for you or is this something you have to provide? Will the designer write your content based on your notes or do you have to provide publish ready content? Will the designer find and create all of your images or do you have to submit publish ready images?

Creating an online presence is one of the best things you can do for your business and having a website is one of the easiest ways to achieve this goal. This is one of the single most important decision you will make for your business. There are thousands of credible freelancers and website designers waiting to help you create a dynamic website so take some time out of your day to do some research and find a company that is right for you.

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